Off-Exchange Health Plans - What They Are, Who They’re For, and Whether They’re Worth It

When shopping for health insurance in the U.S., most people turn to the Health Insurance Marketplace (Healthcare.gov). But that’s not the only option. A significant number of Americans buy their coverage directly from insurance companies—these are known as off-exchange health plans.

Off-Exchange Health Plans -  What They Are, Who They’re For, and Whether They’re Worth It

This article breaks down what off-exchange plans are, who they’re best suited for, their pros and cons, and which insurers offer them.


What Are Off-Exchange Health Plans?

Off-exchange health plans are individual health insurance policies that you purchase directly from a private insurance company or through a broker, rather than through a government-run exchange. They must still comply with Affordable Care Act (ACA) regulations, meaning they cover essential health benefits and can’t deny coverage for pre-existing conditions.

The biggest difference? Off-exchange plans do not qualify for premium subsidies or cost-sharing reductions, even if the plan is nearly identical to one sold on the exchange.


Who Are Off-Exchange Plans For?

Off-exchange plans appeal to a specific subset of the population:

  • High-Income Individuals or Families
    Those who earn too much to qualify for subsidies under the ACA often explore off-exchange plans that offer more flexibility, broader networks, or extra features.
  • Pre-Medicare Adults (Ages 50–64)
    This group frequently buys individual insurance and may prefer off-exchange plans with access to preferred hospitals or doctors.
  • Self-Employed Professionals or Entrepreneurs
    People without employer-sponsored insurance but who want more control over their provider choices often explore off-exchange options.
  • People with Specific Provider Needs
    Some plans available off-exchange include broader networks, covering specialists or facilities not available through marketplace options.

How Common Are Off-Exchange Plans?

According to data from the Kaiser Family Foundation (KFF) and CMS, roughly 4 to 5 million people—about 5–7% of those in the individual market—are enrolled in off-exchange plans as of recent years. While the majority still enroll through the exchange to take advantage of subsidies, off-exchange enrollment has remained steady, especially among higher-income households.


Pros and Cons of Off-Exchange Plans

✅ Pros

  • More Plan Options: Some insurers offer plans off-exchange that aren’t available through Healthcare.gov or state exchanges.
  • Broader Provider Networks: Off-exchange plans may include more doctors, specialists, and hospitals.
  • More Privacy: You don’t need to submit tax or income information to the government.
  • Direct Customer Service: You work directly with the insurer, which may result in quicker assistance or claims processing.

❌ Cons

  • No Subsidies: If you’re eligible for ACA premium tax credits, you must buy a plan through the exchange to get them.
  • Same Rules, Higher Price: Off-exchange plans still follow ACA rules, so if you don’t get subsidies, they can be expensive.
  • Confusing Choices: Without the structure of the marketplace, comparing plans can be more complex.

Several major insurers offer both on- and off-exchange options. Availability varies by state, but common providers include:

  • Blue Cross Blue Shield (various affiliates)
  • UnitedHealthcare
  • Cigna
  • Kaiser Permanente
  • Molina Healthcare (in select regions)
  • Oscar Health

It’s important to compare both on- and off-exchange offerings in your area to see what’s best for your needs and budget.


Final Thoughts

Off-exchange health plans offer greater flexibility and access, but they come at a price—literally. If you qualify for subsidies, you’re almost always better off using the Health Insurance Marketplace. But for those who don’t qualify or who want broader provider access, off-exchange coverage can be a strong alternative.

Always compare your options, and consider speaking with a licensed insurance agent who can help you navigate both markets.


Sources & References

Marketplace 2023 Open Enrollment Period Report: Final National Snapshot | CMS
The Centers for Medicare & Medicaid Services (CMS) reports that 16.3 million Americans have signed up for 2023 individual market health insurance coverage through the Marketplaces since the start of the 2023 Marketplace Open Enrollment Period (OEP) on November 1, 2022 through January 15, 2023.
As ACA Marketplace Enrollment Reaches Record High, Fewer Are Buying Individual Market Coverage Elsewhere | KFF
This analysis looks at how many people are signed up for each type of individual ACA Marketplace coverage—both on- and off-Marketplace and with or without subsidies—as of early 2023 based on federal enrollment data and administrative data insurers report to state regulators, as compiled by Mark Farrah Associates. The number of people enrolled in compliant and non-compliant plans was also evaluated.
Private plans outside the Marketplace outside Open Enrollment
Learn about private plans available outside the Health Insurance Marketplace®.

https://aspe.hhs.gov/sites/default/files/documents/5fa0b22f718d98887c8a758172058de3/Young%20Adults%20Coverage%2010-31-2024.pdf?utm_source=chatgpt.com

Learn about on-exchange vs off-exchange health insurance | HealthPartners Blog
Learn what on-exchange and off-exchange health insurance is and how each one may be the right fit for you and your family.
On-exchange vs off-exchange marketplace plans
What’s an off-exchange ACA plan and who is it for? Learn the differences between on-exchange and off-exchange plans to help you understand what’s right for you.